How we write
Fitness marketing has an honesty problem. These are the rules our guides are written to, published so you can hold us to them.
Six rules, applied to every page.
We don't invent numbers
No fabricated client counts, review totals, star ratings or success percentages. Where we give a figure (session rates, market price bands, realistic rates of muscle gain) it is either our own published price or a range we can point to a source for.
Health content defers to your doctor
Guides covering pregnancy, postpartum recovery, injury rehab and training after 50 are written clearance-first: they tell you to get medical clearance before loading, and they say plainly when something is a physiotherapy referral rather than a coaching problem. We coach around clinical advice; we don't override it.
Claims are linked to named authorities
Where a guide leans on evidence, the source is named and linked at the foot of the page: bodies like the WHO, ACSM, ACOG, KK Women's and Children's Hospital and the International Society of Sports Nutrition. Every link is checked before publication; a source that doesn't resolve doesn't ship.
Prices on the site match prices in the code
The rates shown on a page, the band in our structured data and the figure a search engine sees are generated from one source of truth. If the cheapest thing we sell in an area is small-group training at S$35 per person, that is the floor on that page, not a higher number chosen to look premium. The rule caught us out: this example used to say S$60, which stopped being true when the roster changed.
Trainers are described as they are
Coach profiles list the certifications each trainer actually holds, verified against the issuing body during vetting rather than taken from a CV. We don't pad a roster with placeholder names or stock portraits.
Guides are dated honestly
Each guide shows when it was published and when it was last materially revised. A page we haven't touched keeps its original date rather than being re-stamped to look fresh.
The things we've turned down.
- Star ratings or review counts we can't trace to real, verified reviews, which is why you won't find an aggregate rating anywhere on this site yet.
- Stock before-and-after photography presented as client results. Our transformations page says so explicitly and stays thin until real, consented stories exist.
- Testimonials attributed to people who didn't give them.
- Medical claims beyond mainstream guidance, or any suggestion that training substitutes for treatment.
- Guarantees about results. We guarantee a re-match or a refund if the coach isn't right, not a number on a scale.
Found something wrong?
Tell us and we'll fix it. If a guide states something inaccurate (a price that has moved, a guideline that has changed, a source that no longer says what we said it said), message us on WhatsApp and we'll correct the page and update its revision date. Guides covering health topics are re-checked when the underlying guidance changes.
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