Editorial policy
How we write this stuff.
Fitness marketing has an honesty problem. These are the rules our guides are written to, published so you can hold us to them.
Our standards
Seven rules, applied to every page.
We don't invent numbers
No fabricated client counts, review totals, star ratings or success percentages. Where we give a figure (session rates, market price bands, realistic rates of muscle gain) it is either our own published price or a range we can point to a source for.
Health content defers to your doctor
Guides covering pregnancy, postpartum recovery, injury rehab and training after 50 are written clearance-first: they tell you to get medical clearance before loading, and they say plainly when something is a physiotherapy referral rather than a coaching problem. We coach around clinical advice. We don't override it.
Claims are linked to named authorities
Where a guide leans on evidence, the source is named and linked at the foot of the page: bodies like the WHO, ACSM, ACOG, KK Women's and Children's Hospital and the International Society of Sports Nutrition. Every link is checked before publication. A source that doesn't resolve doesn't ship.
Prices on the site match prices in the code
The rates shown on a page, the band in our structured data and the figure a search engine sees are generated from one source of truth. If the cheapest thing we sell in an area is small-group training at S$35 per person, that is the floor on that page, not a higher number chosen to look premium. The rule caught us out: this example used to say S$60, which stopped being true when the roster changed.
Trainers are described as they are
Coach profiles list the certifications each trainer says they hold. We review each coach's application and check at least one listed qualification before they take a client, and the rest are as the coach lists them. We don't pad a roster with placeholder names or stock portraits.
A coach named on a guide did not write it
Guides are written by the Fit Titans coaching team and edited by Theon. Where a coach is named near the top, it is the coach we would match you with for that topic, chosen because a credential on their own profile covers it, and the panel shows that credential. The coach did not write or review the guide, and we never say otherwise.
Guides are dated honestly
Each guide shows when it was published and when it was last materially revised. A page we haven't touched keeps its original date rather than being re-stamped to look fresh.
Who edits
Edited by Theon.
The Fit Titans coaching team writes the guides. Theon edits them, along with the pricing pages. Before a page is published he checks its facts, figures and prices against the sources it cites and the rules above, and he handles corrections when something is reported wrong. He is the editor, not the author, and the guides are not medically reviewed. Who runs Fit Titans
What we don't publish
The things we've turned down.
- Star ratings or review counts we can't trace to real, verified reviews, which is why you won't find an aggregate rating anywhere on this site yet.
- Stock before-and-after photography presented as client results. Client comments and before-and-after photos that a coach shares from their own gallery appear only labelled as shared by that coach, with no claim that we measured the result. Our transformations page adds Fit Titans client stories only once real, consented ones exist.
- Testimonials attributed to people who didn't give them.
- Medical claims beyond mainstream guidance, or any suggestion that training substitutes for treatment.
- Guarantees about results. We help you change coach if the coach isn't right. We never promise a number on a scale.
Corrections
Found something wrong?
Tell us and we'll fix it. If a guide states something inaccurate (a price that has moved, a guideline that has changed, a source that no longer says what we said it said), message us on WhatsApp. Theon checks the report, corrects the page and updates its revision date. Guides covering health topics are re-checked when the underlying guidance changes.
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